Hey Reader,

The last week has been a rough ride after the US election, and after many conversations, I’ve got more questions than answers.
​
And the big questions most business owners I’ve talked to, beyond the ones related to human rights and safety, come down to this:
​
​How is this going to impact my business? ​
​
My honest answer is I don’t know, and I’m not going to waste your time with some bullshit inspirational message about how women need to make more money and change the world.
​
If online business and this election have taught me anything, we can't rely on that happening. Time and time again, we've seen that it doesn't work and that people (especially white folks) will vote to maintain whatever scraps of power and wealth they've been able to attain.
​
​Does this mean we lie down and stop making money?
​
Absolutely not. Running your business can be an act of resistance, but not in the way the bullshit of financial feminism has taught. ​
​
You don't need millions. But you do need to survive.
​
You need money to meet your needs, find some joy even when things feel bleak, and funnel it where it’s genuinely needed via mutual aid and other means.
​
It’s about having time to engage in community care and with local organizations on the ground because we’ll need it now more than ever.
​
It’s about resisting an economic system that, if we were traditionally employed, will likely exploit us like never ever before.
​
​Your business is an instrument, and how you play it now is up to you. ​
​
And if you’re unsure how you will play it, here are a few things I’m considering as I look ahead to 2025.
​

• Rethinking luck as we need to make our own opportunities.
• Being ready to adapt quickly with everything from services to marketing.
• Getting more specific with everything I do and why I do it.
• Committing to being (even) louder about my values.
• Strategically supporting my communities personally and professionally.
• Finding joy wherever and whenever I can.

​
Your list may look different, but I boldly encourage you to think about your business differently, as we don’t know what’s to come.
​
​I know that we CAN and WILL get creative about how we run our businesses to support ourselves and our communities, especially those whose human rights and safety are under attack. ​
​
We may not have a guidebook for this, but I trust that together, we can figure it out.
​
Maggie