Hi Reader,It’s officially go-time: The Staying Solo Squad is open! And we’re kicking things off with something that changes everything about how clients find you… and choose you. 🫶 Easy Yes Energy Inside the Squad, we’re starting with your Easy Yes Action Plan, a simple, strategic way to make it easier for the right clients to recognize you, trust you, and actually hire you. Because let’s be real…simply being good at what you do isn’t enough right now. Not in a market where: Clients are...
about 21 hours ago • 2 min read
As a Squad wait list member, if you join us before the end of the day on Thursday, April 16th, you'll get not one, but TWO bonuses. Check out the details below. ⬇️ Hi Reader,It’s officially go-time: The Staying Solo Squad is open! And we’re kicking things off with something that changes everything about how clients find you… and choose you.🫶 Easy Yes Energy Inside the Squad, we’re starting with your Easy Yes Action Plan, a simple, strategic way to make it easier for the right clients to...
about 21 hours ago • 2 min read
Hey Reader. When you’re running a micro agency, burnout doesn’t always look like it did when you were in corporate. It’s not just about too many hours at your desk. It’s about feeling trapped in a business that’s technically “successful,” but constantly drains you. That’s what I'm unpacking in the first episode of The Micro Agency Edit — The Biggest Burnout Risk in Your Micro Agency Is This. Here’s the truth bomb I drop in this one: The biggest burnout risk isn’t too much work. It’s running a...
6 months ago • 1 min read
Hey Reader,The Staying Solo Squad closes tonight at Midnight EST. Three months from now, I want you to be able to say— “That was the month I cleaned up my offers, raised my rates, and let go of the service I hated delivering.”“I found the words to talk about my work without sounding generic or feeling like I had to prove myself. I just showed up like the expert I am.” “That’s when I stopped building my business around what I should do and started building it around what actually works for...
9 months ago • 1 min read
Hey Reader, You know what’s worse than a bad date? A discovery call that turns into a full-on free consulting session with someone who never intended to hire you. They walk away with your ideas. You walk away with...nothing. If you’ve ever ended the Zoom thinking, “Well, that was basically a free project,” this one’s for you. This week’s Staying Solo episode is called:No Sleaze, No Cheese: Discovery Calls That Actually Work. Because let’s be real, most of what we’ve been taught about sales...
12 months ago • 1 min read
Hey Reader, Happy New Year everyone! Over the holidays, while most of us were trying to relax, the accounting platform Bench and, in a surprise twist, was acquired a few days later. This followed HoneyBook's (a CRM for independent businesses) announcement of a price increase in mid-December. Both situations sparked serious frustration with companies that claim to support small businesses. Honestly, that frustration was totally justified, and if you were affected by either of these events, I’m...
over 1 year ago • 3 min read
Hey Reader, The ball drop is weeks away, and I can already hear the whispers of “new year, new me.” That seductive little lie that a flip of the calendar is somehow going to summon a magical transformation. You know the one—it’s plastered everywhere with “BEST YEAR EVER!” messaging, a sparkly promise that this year will be different... until it isn’t. But let’s be real: You don’t need a glittery vision board or a 47-step plan. What you do need is a simple, no-BS way to set yourself up for a...
over 1 year ago • 1 min read
Hey Reader, When it comes to your services, confusion or complexity isn’t just a hurdle—it’s a hard stop for potential clients.As obvious as that may sound, I want to let you in on a secret. So many service business owners aren't able to market, let alone sell, their packages because of this issue...but they're so attached to what they're doing that they don't even see the problem. If you're not selling services at the volume or price you want, it make be time to switch things up. The reality...
over 1 year ago • 1 min read
Hey Reader, Ever plan your week with high hopes, only to get a reality check by Tuesday morning? You’re not alone. I talk with solo service business owners every week who pack their days to the brim, hoping for the best. But then life happens, we fall behind, and end up feeling like crap because there’s no room to breathe.So when life happens—and it always does—we end up scrambling, falling behind, and feeling like absolute crap because we didn’t get it all done. It’s time to stop this cycle....
over 1 year ago • 1 min read